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July 28, 2005
LBS update (current figures on location-based services)
Location Based Services certainly seem to be the wave of the future. According to a new report from research firm Berg Insight, revenues from mobile location based services in the European market will grow 153 percent during 2005 to reach 274 million. In 2004 revenues from location-based service in the European market were approximately 108 million. The average annual growth rate for the coming five years is expected to be 83 percent, increasing revenues to 2,183 million. Over the next five years, this figure is expected to account for 4.5 percent of total non-voice revenue. Johan Fagerberg, a senior analyst at Berg Insight gives his insight on the emerging LBS market: This year we have begun to see the expected shift in revenues from voice to non-voice services in the mobile industry. Increasingly user friendly handsets paired with a more mature approach to content services create the right conditions for launching new offerings on the market.
Posted by adriana at July 28, 2005 11:55 AM
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