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July 28, 2005
Mamjam
Located in the UK, Mamjam uses an LBS instant messaging platform. By sending a message to the main server and users receive a person to chat with via SMS who is located in the same vicinity as them.
Interesting Statistics
-Mamjam users are matched with someone within 120 seconds of logging onto the service for the first time.
-The average Mamjam user sends and receives 24 SMS messages per session.
-The top 10% of our users send 60 SMS per month and generate an
additional 72 outbound messages. Generating an additional £18 for the network operators.
-The top 50% of Mamjam users send 20 SMS per month and generate an
additional 24 outbound messages, generating £6.30 of revenue for the network operator.
-Repeat usage of Mamjam is impressive: 30% of daily users are repeat users
Not so “ jammin’ ”
The downfall to Mamjam is the idea of pay as you go. For the service users are provided-- the cost is relatively expensive. It costs £1.50 for 3 chat messages, plus your normal network charges for sending messages. There are Mamjam credits available: 100 credits cost £1. Each Mamjam chat message you receive will then cost you 50 credits and system messages will cost you 5 credits.
Posted by adriana at July 28, 2005 04:15 PM
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